I'm just going to say it, you have to have a good and unique product, plain and simple.
Etsy shoppers are savvy. They know how to use the internet, they enjoy shopping from an up and coming website. Buying on Etsy is a statement. Buyers here are hip, in the know, have good taste and take pride in what is unique about themselves. Etsy is not a shopping mall and this is something to be proud of, for both buyers and sellers.
Stop and take a look at your work. Is it new, different, well made, hard to replicate (ahem), something that stands out in a crowd or re-inforces the buyers sense of originality? I spent a lot of time selling journals at the Portland Saturday Market. I made pretty books in all sizes and shapes and sold a few from time to time. But it wasn't until I had the idea to use gameboards as journal covers that I really started to sell well. Taking a common technique and putting a new spin on it can be very profitable. Look at your work, is it contemporary, fresh, brave or bold? How can you use your craft skills to create something brand new?
Stand up and Stand out. Make something new, make something savy and make something that showcases your originality. There is probably not a big market for an automatic crocheted nose picker, so be brave but be smart about your new designs.
If you have artist's block take your most favorite item that still hasn't sold. How can it be improved? Can you design a line around this item? What can you do to make it stand out in the Etsy crowd?
Again, I'll answer three questions, please post them in the comment box below...
Monday, April 9, 2007
Selling On Etsy Tip #2 Be original, a pep talk
Listing photo courtesy of Etsy Superstar TinyMeat™ (go look at his shop as soon as you are done reading).