Saturday, April 21, 2007
Selling On Etsy Tip #7 The Right Words
Photo courtesy of Green Chair Press
an incredible and highly recommended place to shop :O)
Words. Words are highly important. Love them or hate them Starbucks is the perfect example of how words sell your product. By the simple Italian-ization of small, medium and large they created a brand for themselves and a new way to market coffee.
Create an identity for YOUR work. Give it a cool name, a funky description, make it something that people will notice and remember. This is a great thing to do in your listing title. I have a pendant with text on it, originally and genericly named "a word pendant". It didn't sell so I renamed it Bookish and renued it for fresh viewing. The change in text created an identity for the necklace and it sold right away.
A simple play on words can really add a twist to your item, it can be the reason you make a sale.